Announcement
Google and HCL Digital Experience: Two Powerhouses Team Up To Enhance Cloud-Native Business-Critical Digital Experiences
02 March 2021 | 5 minute read
HCL Digital Experience (DX) is now available on Google Cloud and clients have access to the robust solutions Google Cloud offers even for those who wish to run on-prem or in other clouds.
For HCL Digital Experience customers, this means they can maintain their investments in HCL’s trusted and proven Digital Experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud. HCL DX customers will also gain insights into how their customers are engaging with content on their site with streamlined integration with Google Analytics 360 and HCL Unica Discover. As a result, firms can optimize customer journeys.
HCL Digital Experience & Google Cloud Platform Synergies
HCL Digital Experience + Google Cloud
Faster time to market
HCL Digital Experience + Anthos
Hybrid and multi-cloud enabled
HCL Digital Experience + Google Analytics 360
Enterprise site analytics
WATCH: What this exciting announcement means for the Digital Experience Platform
Insights Behind the Login
Together, Google Cloud and HCL are providing robust, enterprise-grade solutions to global clients that are at the heart of HCL customer experience solutions that include HCL Digital Experience, HCL Commerce and HCL Unica. The power of these solutions comes together at the intersection of data, process and applications behind the login – that is where the magic happens.
This joint program with HCL Software and Google Cloud brings a wealth of capabilities that HCL DX customers can take advantage of for prescriptive solutions powered by Google Cloud innovation, starting with our support to run a Kubernetes deployment in the Google Cloud Platform for clients that seek cloud deployments. We are also putting emphasis on Google API’s for things like image and voice search.
Simple but important solutions like these make a real difference:
-
75%
of internet users in the US are already searching for visual content before making any purchases
-
80%
of customers are more willing to engage with visuals and images
-
60
times faster that customers process pictures rather than text
-
94%
more views when customers see relevant images with content
HCL DX now has comprehensive analytics powered by integrations with GA360 and HCL Unica Discover, as well as insights generated through BigQuery AI/ML to provide the visualization needed to understand customer intent.
Why does this matter? Well, one simple area that is not often analyzed is the abandonment of experience. You have to go beyond what the simple analytics tells you and study the actually experience combining GA 360 and HCL Discover insights.
Online Abandonment Comes in Many Forms
Browse Abandonment
When a user is browsing your digital content but doesn't follow your calls to action.
Form Abandonment
When a user fills out a form, but doesn't submit it.
Trial Abandonment
When a user begins a trial period for a service but doesn't sign up.
Cart Abandonment
When a potential customer adds one or more of your products to their shopping cart, but doesn't check out
And beyond any shadow of a doubt, the notion of struggle by users, especially logged-in users who are trying to truly engage for some form of “transaction,” has a tremendous impact on the difference between an experience (what happens to you) and an engagement (a choice you make) that matters.
Abandonment Hits the Bottom Line
Rates by Industry
Finance
83.6%
Nonprofit
83.1%
Travel
81.7%
Retail
72.8%
Fashion
68.3%
Gaming
64.2%
Rates by Product
Insights into the customer’s digital experience, especially behind the login, are mission-critical because sometimes real life decisions must be made. One great example is with caregivers. Health-care management is when it is critically important to be able to recommend the right information to drive the right care at the right time. Powered by insights from Bigquery AI/ML, we can find ways to drive consumers to the content they need surrounded by their highly secured electronic medical record and health details.
But what if there was an experience that captured the knowledge from both objective and subjective sources to help suggest points of intervention?
-
89%
Of consumers value the importance of tech-enabled platforms that inform and enable improved well-being
-
25%
Savings through predictive analytics providing management of chronic diseases, mitigate clinical/financial risks
Cloud Native for Maximum Flexibility and Choice
Google Cloud now joins Amazon EKS and Microsoft Azure as strategic cloud platforms for HCL Digital Experience, providing global, secure and elastic infrastructure to power businesses' HCL DX deployments.
Our focus is to deliver constant innovation to our platform, providing capabilities our customers need to support multiple business models. Unlike our competition, our cloud-native approach is about client choice and adoption of our software capabilities as opposed to dictating which clouds our clients run on or what data platforms they must use. Adding support for Google Cloud gives us more than just a choice for cloud workload for our clients, it gives us options for clients to take advantage of an ever-expanding set of services provided by Google Cloud — regardless whether you run the platform on-prem, or in other clouds.
Trusted for Business-Critical Digital Experiences
HCL DX is a leading, cloud-native platform used by innovative businesses across multiple industries and around the world to drive more than $100 billion in annual client revenues. With a strong track record of delivering rock-solid performance, scalability and functionality, HCL Digital Experiencetoday is at the forefront of many organizations’ digital experience strategies.
Businesses across industries will be able to develop positive, data-driven customer experiences online by leveraging Google Cloud’s capabilities in artificial intelligence, machine learning and analytics. Bringing HCL DX to Google Cloud will enable businesses to maintain their investments in HCL’s trusted digital experience platform while also taking advantage of the global reach, security, and elasticity of Google Cloud.
